Color Me- Flawless in a Flash Review


Bows (7 of 15)A few weeks ago I wrote about a new makeup application device on the market- Color Me. I was lucky enough to win it in a Color Me Facebook contest and I have been testing it for the last two weeks and today I am ready to share my opinion and results.

Bows (8 of 15)Color Me is a small hand-held battery operated device with a pulsating sponge. Te product comes with two sponges, one for applying liquid foundation, BB or CC creams and a sponge for applying powder products. The battery is also included in the set. I like to think of the device as a Clarisonic Mia brush for your makeup.

Bows (9 of 15)The product promises to “apply foundation smoothly with less application time than manual methods, cutting application time in half, with improved evenness.” The first few days after receiving the device I wanted to test it just to see how easy it is to use and to get the grip of application. And it turned out to be really easy. You simply put on some liquid foundation on the sponge, turn on the device and gently apply it to your skin, slowly buffing it in with circular motion.

Once I got the hang of how to operate the device, it was time to test its three major claims: reducing application time, using less product and improved skin evenness.

In order to be as objective as I could I decided to measure the time of applying my foundation first with my fingers on one side of my face, like I normally do, and with the Color Me device on the other side. To apply liquid foundation with my fingers it took me 1:26 while using Color Me took 2:19. I used the same method to test application of a powder product. Using a powder brush, the application time was 0:35 versus 1:45 using Color Me. As you can see in both cases, using Color Me device took significantly more time and you can compare the side by side results below.

ColorMe (6 of 9)

Liquid foundation application

ColorMe (8 of 9)

Powder application

Next claim: using less product. I used the same amount of foundation to cover both sides of my face and I felt that when using just my fingers the coverage I achieved was much better. Color Me device did provide a smooth application but I felt like my skin imperfections and redness were more visible than when I used my fingers. And in order to achieve the same amount of coverage using Color Me I’d have to use much more product. I didn’t notice a significant difference in the amount of powder I had to use though.

The last claim- improved evenness of the skin. As mentioned above, with liquid foundation I didn’t feel as if my skin was as even or well covered as when using fingers. I do like the fact that the pulsating sponge is small enough to easily get to the areas around the nose, under eyes or along the hairline and I was able to buff the foundation seamlessly into the skin. I didn’t think there was a significant difference between a standard application and using Color Me.

The biggest difference came with applying powder products though. I was really impressed with how well Color Me device buffed the powder into my skin, the application was extremely smooth and my face looked almost airbrushed. And to be honest, although using the Color Me sponge to apply powder took me almost twice as long versus using a brush, I liked the result so much that I was happy to overlook the time difference.

Bows (10 of 15)The Color Me device retails for $54.00. You can purchase the replaceable sponges separately for $9.00 for a set of two. A little booklet that comes with the device suggests replacing the sponge after a week of use and it’s not recommended to wash them. It means that every month I’d have to spend $36 to buy 2 sets of liquid foundation sponges and 2 sets of powder sponges. That seems a bit steep and I think that such high cost is going to deter a lot of customers. In my opinion, the sponges should be much cheaper.

To sum it all up, I was really excited to test this device and I had high hopes for it and I really wanted to love it. Unfortunately, I cannot say that it lived up to my expectations. The Color Me device doesn’t cut my makeup application in half, it actually takes me longer than using standard methods. In order to achieve desirable coverage I had to use more product and, in the end, it just wasn’t worth it while applying liquid foundation. However, I like the fact that application is mess free, there is no need to wash my hands after use and I can see it work great on the go or while travelling. When using powder I was extremely happy with the result, I felt like my makeup was applied seamlessly and the finished result was almost airbrushed looking. While I will stick to using my fingers to apply liquid foundation, I am more than happy to continue using Color Me device for powders.

Color Me can be purchased from Color Me website, and  Ulta stores nationwide.

I hope you enjoyed reading my in-depth review. I also want to mention, that experience described in this post is my own and results might vary for other people.

What do you think then? Would you be willing to try Color Me? Looking at the pictures, can you tell the difference?

the founder and editor of Her and Makeup.



  1. Jenny says:

    I can’t tell much difference in the liquid foundation, but I can with the powder. That being said, I don’t think it’s worth the money to purchase such a device. Before I read your entire blog post, I read their claims, and by looking at the device I could tell that those claims couldn’t possibly ring true. There is no way something like that could allow you to cut your application time in half and use less product. I’m glad you won this product and didn’t pay for it, haha!

    • Agata Piestrak says:

      Hey Jenny, I completely agree with you and I am glad I didn’t buy it myself. I do think it works great with powder but once again, it’s more time consuming!

    • Agata Piestrak says:

      Hi Janet! I am glad you liked my review. It’s definitely an interesting product. And I was so happy I won, I never win anything!

  2. Kiss & Make-up says:

    Huh! What an interesting thingie! The concept sure sound good. But I’m not sure if it’s something I’d use. Sounds a bit time-consuming, and there doesn’t seem to be THAT much difference.

    • Agata Piestrak says:

      Melissa, I agree, the difference is not really significant but I do like it for using powder. And if I had to apply my foundation in a car, let’s say I’d be happy to use it because then I wouldn’t have to get my fingers all covered in foundation.

  3. Sunny says:

    Hey Agata, thanks for such a comprehensive review! I honestly think you do a much better job applying liquid foundation without this device. If I have to shell out so much money on the sponge, I think it’s a pass for me!

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